In Addition to Mail, Direct-Response Promotion May Include Telephone, Videos

question 40

True/False

In addition to mail, direct-response promotion may include telephone, videos, e-mail, and the Internet.

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Definitions:

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Smart

Smart refers to having high intelligence or showing quick-wittedness and cleverness in understanding or problem-solving.

Retail Chain

A series of retail stores under the same brand and management, spread across different locations.

Home Renovation Stores

Retail outlets specializing in the sale of materials, tools, and products used in home improvement and remodeling projects.