To Encourage Potential Buyers to Purchase a Ticket to Its

question 20

Multiple Choice

To encourage potential buyers to purchase a ticket to its upcoming concert, a rock band posts a YouTube video of an earlier performance on the website of its next performance. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Tax-Free Acquisition

A type of corporate merger or acquisition structured in a way that allows for the transfer of assets without incurring federal income tax liabilities.

Capital Gains

The increase in value of an investment over its purchase price.