To Encourage Potential Buyers to Purchase a Ticket to Its

question 20

Multiple Choice

To encourage potential buyers to purchase a ticket to its upcoming concert, a rock band posts a YouTube video of an earlier performance on the website of its next performance. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

---

Definitions:

Representational Thinking

A cognitive process in which abstract concepts are understood by linking them to concrete experiences or symbols.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept developed during infancy.

Task Procedures

The specific set of steps or actions to be followed in order to complete a task or experiment.

Onset of Crawling

The stage in a baby's development when they start to move on their hands and knees.