In Addition to Mail, Direct-Response Promotion May Include Websites, Broadcast

question 292

True/False

In addition to mail, direct-response promotion may include websites, broadcast, e-mail, and interactive media.

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Definitions:

Privity Rule

A legal principle stating that contracts cannot confer rights or impose obligations upon any person who is not a party to the contract.

Gross Negligent Fraud

Extreme carelessness or reckless disregard for the truth or for the rights of others, often involving fraudulent intentions or outcomes.

Fraudulent Intent

The deliberate intention to deceive or cheat, often for personal gain or to cause loss to another.

Reasonably Foreseeable Users

Individuals who could be expected to use or be affected by a product or service, considered in legal and design considerations.