In Customer-Initiated Interactive Communication, the Most Common Message Channel to Use

question 213

True/False

In customer-initiated interactive communication, the most common message channel to use for search is the Internet-and a search engine like Google.

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Definitions:

WNBA

The Women's National Basketball Association, a professional basketball league in the United States for women.

Drive-reduction

A theory suggesting that psychological needs create an aroused state that drives an organism to reduce the need by engaging in some goal-directed behavior.

Physiological Need

A basic bodily requirement that is essential for maintaining life and health, such as the need for food, water, or sleep.

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.