Compared with Other Promotion Methods, PERSONAL SELLING

question 339

Multiple Choice

Compared with other promotion methods, PERSONAL SELLING:

• A) is less expensive when the target customers are numerous and widespread.
• B) is less effective in overcoming sales resistance.
• C) is less flexible in adapting to customers' needs and attitudes.
• D) provides more immediate feedback.
• E) All of these alternatives are correct.

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Definitions:

Option Group

A user interface element, typically in forms or applications, consisting of a group of options from which a user can select one choice.

Toggle Button

A graphical user interface element that allows the user to change a setting between two states, often represented visually by an on/off switch.

Tab Control

A graphical user interface element that allows for the organization of content into separate tabs, each of which can be selected to view the content it contains.

Record Source Property

A property in database management systems that specifies the source of data for objects like forms, reports, and controls.