Identify the True Statement Pertaining to Publicity

question 100

Multiple Choice

Identify the true statement pertaining to publicity.

• A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
• B) It is the main form of mass selling which includes only the use of traditional media.
• C) If a firm has a really new message, publicity may be less useful than advertising.
• D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
• E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

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Definitions:

Neuroticism

A characteristic of one's personality defined by feelings of worry, unease, jealousy, envy, frustration, mood swings, and isolation.

Extraversion

A characteristic of personality marked by being outgoing, communicative, confident, and displaying a strong ability to express emotions.

Minnesota Multiphasic Personality Inventory

A widely used psychometric test that assesses personality traits and psychopathology to aid in diagnosing mental health disorders.

Empirically Derived

Developed or derived from practical experience and observation rather than theory or pure logic.