Which of the Following Statements About Promotional Expenses Is True

question 342

Multiple Choice

Which of the following statements about promotional expenses is true?

• A) People correctly think that promotion money gets spent primarily on advertising.
• B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
• C) All the special sales promotions add up to less money than advertisements.
• D) Firms spend more money on advertising than on sales promotion.
• E) Firms spend less money on advertising than on personal selling.

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