Which of the Following Statements About Promotional Expenses Is True

question 342

Multiple Choice

Which of the following statements about promotional expenses is true?

• A) People correctly think that promotion money gets spent primarily on advertising.
• B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
• C) All the special sales promotions add up to less money than advertisements.
• D) Firms spend more money on advertising than on sales promotion.
• E) Firms spend less money on advertising than on personal selling.

---

Definitions:

Vietnam War

A protracted conflict (1955-1975) between communist forces in North Vietnam and South Vietnam (supported by the United States), leading to extensive casualties and political unrest.

New Society Programs

Initiatives or projects launched typically by governments or organizations aimed at societal improvement, such as reducing poverty, enhancing education, or innovation in social services.

Latino Rights

The socio-political movement advocating for the civil rights and equality of Latinos in the United States.

United Farm Workers

A labor union for farmworkers in the United States, known for its role in advocating for improved working conditions and wages.