Which of the Following Is NOT an Example of Sales

question 212

Multiple Choice

Which of the following is NOT an example of sales promotion?

• A) A "10 cents off" coupon promotion.
• B) Point-of-purchase displays.
• C) Trade show exhibits.
• D) Free samples.
• E) A wholly new kind of ad.

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Definitions:

Door-In-The-Face Technique

A strategy in which someone makes a large, unreasonable request with the expectation that the person will refuse but will then be more likely to respond favorably to a smaller request later.

Foot-In-The-Door Effect

A psychological phenomenon where agreeing to a small initial request increases the likelihood of agreeing to a larger request later.

Door-In-The-Face Technique

A persuasion strategy whereby a larger, less achievable request is made first, followed by a smaller, more reasonable request.

Foot-In-The-Door Effect

A psychological principle that suggests agreeing to a small request increases the likelihood of agreeing to a larger request later.