Early Adopters

question 175

Multiple Choice

Early adopters

• A) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
• B) tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
• C) avoid risk and wait to consider a new idea after laggards have tried it-and liked it.
• D) make little use of marketing sources of information-mass media and salespeople.
• E) tend to look to the early majority group for advice.

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Definitions:

Client-Centred Therapy

A form of psychotherapy developed by Carl Rogers that emphasizes the importance of the individual's self-concept and the therapeutic relationship.

Interpretation of Unconscious

The process of analyzing and making sense of the unconscious mind's desires, fears, and functions, often in psychoanalytic contexts.

Cognitive Restructuring

A therapeutic process aimed at identifying and changing irrational or maladaptive thoughts that negatively influence behavior and emotional well-being.

Antipsychotic Drugs

Medications used to treat and manage symptoms of severe psychotic disorders, such as schizophrenia and bipolar disorder.