A Direct-To-Customer Channel

question 82

Multiple Choice

A direct-to-customer channel

• A) includes a retailer but not a wholesaler.
• B) usually helps the producer to be more aware of changes in final customer attitudes.
• C) eliminates some of the marketing functions.
• D) is typical to reach final consumer markets.
• E) is most suitable when a large number of transactions are required in the channel or when orders are smaller.

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Definitions:

Tax System

A tax system is the structured framework within which taxes are imposed on individuals, corporations, goods, and services by a government entity.

Equity Financing

A method of raising capital by selling company shares to investors, in exchange for ownership interest.

Debt Financing

The process of raising capital through the sale of bonds, bills, or notes to individual and/or institutional investors.

Tax Rate

The percentage at which an individual or corporation is taxed.