Which of the Following Observations Concerning the Product Life Cycle

question 137

Multiple Choice

Which of the following observations concerning the product life cycle is not true?

• A) Product life cycles describe industry sales and profits for a product idea within a particular product-market.
• B) The sales and profits of an individual brand follow the life-cycle pattern.
• C) A product idea may be in a different life-cycle stage in different markets.
• D) Product life cycles don't relate to individual products.
• E) A given firm may introduce or drop a specific product during any stage of the product life cycle.

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