When an Online Intermediary Like Hulu Scans All of the Episodes

question 194

Multiple Choice

When an online intermediary like Hulu scans all of the episodes of NCIS and then offers them to its customers one episode at a time, this is an example of:

• A) Sorting.
• B) Assorting.
• C) Vertical integration.
• D) Bulk-breaking.
• E) Horizontal integration.

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Definitions:

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, desires, or lifestyles.

Metropolitan Statistical Areas

Geographic regions defined by high population density at their core and close economic ties throughout the area, often used for statistical purposes.

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.

Consumers' Opinions

Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.