Sunkist Sells Foreign Companies the Right to Use the Sunkist

question 195

Multiple Choice

Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in:

• A) Exporting.
• B) Management contracting.
• C) Licensing.
• D) Joint venturing.
• E) None of these is a good answer.