A Good "Channel Captain" Knows That

question 141

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
• C) a traditional channel system works best.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) None of these alternatives is correct.

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Definitions:

Negligence

The failure to exercise a level of care that a reasonably prudent person would under similar circumstances, leading to harm or damage.

Damages

Compensation or monetary award given to a party in a legal action for injury or loss caused by the wrongdoing of another.

Socially Acceptable Behaviour

Actions or conduct that are considered appropriate and respectful within a society or group.

Reasonably Prudent Person

A legal standard that represents how an average person would responsibly act in certain circumstances.