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With the Internet, even very small specialized firms can draw customers from all over the world.
Extinction
In behavioral psychology, it refers to the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with the unconditioned stimulus.
Operant Conditioning
A learning process where behavior is controlled by consequences, such as rewards or punishments.
Respondent Conditioning
A learning process that involves creating an association between a naturally occurring stimulus and a previously neutral stimulus.
Shaping
A method of behavior training in which positive reinforcement is used to gradually guide an individual toward a desired behavior.
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