Producers Who Consider Handling the Entire Distribution Job Themselves May

question 159

Multiple Choice

Producers who consider handling the entire distribution job themselves may be especially inclined to do so because:

• A) many customers have established buying patterns that don't include buying direct from producers.
• B) many customers have a preference for shopping at their favorite locations and won't be likely to change.
• C) direct distribution usually requires a significant investment in facilities, people, and information technology.
• D) a channel partner (intermediary) is not available or will not cooperate.
• E) intermediaries often serve customer needs better than producers and at lower cost.

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Definitions:

Creativity

The ability to generate new, diverse, and unique ideas, solutions, or products through imaginative skill and original thinking.

Deductive Thinking

A logical process where a conclusion is based on the concordance of multiple premises that are generally assumed to be true.

Identify

To recognize or establish the identity or nature of someone or something.

Olive

A small, oval-shaped fruit that is typically green, black, or purple and is commonly used for oil or as a food item.