Regarding the Idea Generation Stage of the New-Product Development Process

question 94

Multiple Choice

Regarding the idea generation stage of the new-product development process, which of the following is true?

• A) Business firms often get new product ideas from competitors.
• B) It is best to focus on only a few good ideas at this stage.
• C) Studying customers' ideas is not very helpful, since they tend to focus on minor technical changes in existing products.
• D) Most companies don't need a special procedure for seeking new product ideas because so many ideas are coming from so many different sources.
• E) None of these alternatives is true.

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Definitions:

Organization Culture

The collective behaviors, values, practices, and beliefs that define the social and psychological environment of an organization.

National Culture

The set of shared values, beliefs, customs, practices, and social behaviors that characterize the people of a specific country or nation.

Contextual Power

The influence or control one has within a specific context, often affecting the outcome of decisions and interactions.

Authority

The authority or control given to a person or body to make choices, issue commands, and ensure compliance.