A Good "Channel Captain" Knows That

question 141

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
• C) a traditional channel system works best.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) None of these alternatives is correct.

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Definitions:

Highest Score

The top or maximum score achieved in a test, competition, or assessment, indicating the best performance among all participants.

Normal Curve

The normal curve, or bell curve, is a graphical representation of a normal distribution, showing how data points are dispersed or spread out across the mean.

Standard Scores

Standard scores are a type of score that have been transformed to fit a normal distribution, with a mean of zero and a standard deviation of one, allowing comparison across different tests or assessments.

Percentile

A statistical measure indicating the value below which a given percentage of observations in a group of observations fall.