Individual Products

question 286

Multiple Choice

Individual products:

• A) are part of product lines but not product assortments.
• B) may require their own marketing mixes.
• C) are usually distinguished by brand only.
• D) are part of product assortments but not product lines.
• E) None of these alternatives is correct.

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Definitions:

Costs

The expenses associated with the production or provision of goods and services, which may include labor, materials, and overhead.

Market Orientation

A business approach focusing on identifying and meeting the needs and desires of consumers through the product's design, pricing, promotion, and distribution.