The Main Reason That Vertical Marketing Systems Are Becoming More

question 256

Multiple Choice

The main reason that vertical marketing systems are becoming more common is:

• A) firms realize that working independently has advantages for channel members.
• B) firms increasingly understand that competition among channel members is profitable.
• C) it's easy for multiple firms to coordinate a single marketing mix for a common target market.
• D) firms recognize that coordination among channel members can increase sales for each channel member.
• E) only vertical marketing systems perform activities that adjust the quantities or assortments of products handled at each level in a channel of distribution.

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Definitions:

Late Maturation

The condition of experiencing the physical, psychological, and behavioral changes associated with becoming mature later than the average among peers.

Sociohistorical Context

The social, cultural, and historical influences that shape behaviors, beliefs, and conditions at a given time or over time.

Superego

In psychoanalytic theory, the part of the personality that represents the internalized ideals and provides standards for judgment.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.