The Vertical Marketing System in Which Control Is Maintained Via

question 180

Multiple Choice

The vertical marketing system in which control is maintained via informal cooperation among the channel members is a(n) :

• A) Administered channel system.
• B) Corporate channel system.
• C) Contractual channel system.
• D) Franchise channel system.
• E) Channel captain system.

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Definitions:

°C

A unit of temperature on the Celsius scale, a temperature scale originally known as the centigrade scale, with 0°C denoting the freezing point of water and 100°C its boiling point at sea level.

Atm

A unit of pressure defined as being equal to the pressure exerted by the Earth's atmosphere at sea level; approximately 101.325 kPa.

Volume

The amount of space that a substance or object occupies, or that is enclosed within a container.

°C

a unit of temperature on the Celsius scale, a measure relative to 0°C for the freezing point and 100°C for the boiling point of water at sea level.