Coca-Cola's Carbonated Soft Drinks Are Available in Millions of Locations

question 83

Multiple Choice

Coca-Cola's carbonated soft drinks are available in millions of locations worldwide. This is an example of ____________ distribution.

• A) administered
• B) intensive
• C) horizontal
• D) selective
• E) exclusive

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Definitions:

Firm's Assets

The economic resources owned by a business, including cash, property, equipment, and intellectual property, which are used to generate revenue.

Stock Split

A business procedure in which a corporation splits its current shares into more shares to increase the shares' marketability.

Round Lot

A standardized number of units of an asset or security, usually used as the normal trading unit in the stock market.

Clientele

Refers to the base of customers or clients who regularly do business with an establishment or who are served by an organization, professional, or agency.