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Fad products are characterized by popular styles and they appeal to the mass market.
Marketing Channel
Paths or routes through which goods or services pass from the manufacturer to the consumer, including intermediaries like wholesalers and retailers.
Broad Categories
General divisions or classes into which items, ideas, or subjects can be grouped based on shared characteristics or qualities.
Firm
A business organization, such as a corporation or partnership, engaged in industrial, commercial, or professional activities.
Interests
Preferences or hobbies that attract an individual's attention and enthusiasm.
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