The Job of Product or Brand Manager Is Often Created

question 123

Multiple Choice

The job of product or brand manager is often created when a firm:

• A) has many different kinds of products or brands.
• B) wants to eliminate the job of the research and development department.
• C) wants to eliminate the job of sales manager.
• D) wants to do away with product "champions."
• E) None of these alternatives is correct.

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Definitions:

Reaching Goals

The process of setting, pursuing, and ultimately achieving objectives, whether personal, professional, or organizational.

Human Resources

A department within an organization focused on the management, support, and development of the organization's workforce, including hiring, training, benefits, and employee relations.

Task Accomplishment

The successful completion or achievement of assigned tasks or objectives.

First Step

The initial action or decision that begins the process of pursuing a goal or solving a problem.