Competitors That Begin to See the Success of a New

question 160

Multiple Choice

Competitors that begin to see the success of a new product or product category typically:

• A) invest heavily in R&D to pioneer a new innovative product of their own.
• B) quickly enter the market with a replica of the most successful good or service.
• C) sue the firm for creating the product innovation.
• D) invest in that company's stock.
• E) launch negative publicity campaigns to harm the innovation's chances of success.

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Definitions:

Respond

To react to something by taking a particular course of action.

Dissonance

The psychological discomfort felt when holding two or more conflicting cognitions (ideas, beliefs, values, or emotional reactions).

Roles

The functions or parts played by individuals in a particular social context, influencing how they behave and interact with others.

Own Traits

Personal characteristics or qualities that an individual identifies as being part of their self-concept.