Which of the Following Is a Common Cause of New

question 159

Multiple Choice

Which of the following is a common cause of new product failures?

• A) The product fails to offer the customer a unique benefit.
• B) The company tries to follow an organized new-product development process-rather than using a faster and more spontaneous, "race-to-market" approach.
• C) The managers worry too much about the competition.
• D) The company delays putting the product on the market until it develops a complete marketing plan.
• E) All of these are common causes of new product failures.

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Definitions:

Reality Principle

A mechanism functioning within the conscious and unconscious that weighs the costs and benefits of an action before deciding to act.

Ego

In the realm of psychoanalytic theory, this refers to the aspect of one's personality that balances the desires of the id, the moral guidelines of the superego, and the practicalities of the real world.

Electra Complex

A psychoanalytic theory proposing a girl's psychosexual competition with her mother for possession of her father.

Freud

Psychoanalysis was founded by Sigmund Freud, an Austrian neurologist, as a method of treating psychopathology through conversational therapy between a psychoanalyst and a patient.