As a Product Moves into the Market Maturity Stage of the Product

question 7

Multiple Choice

As a product moves into the market maturity stage of the product life cycle:

• A) Consumers tend to view products as being more similar.
• B) The competitive situation moves toward monopoly.
• C) Promotion emphasizes informing consumers more than persuading them.
• D) There is less consideration of competition in setting prices.
• E) None of these alternatives is true.

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