If a Producer Has a Technically Superior and Expensive Product-Which

question 76

Multiple Choice

If a producer has a technically superior and expensive product-which has achieved brand preference-and wants retailers to provide aggressive promotion and maximum customer service, this producer should seek:

• A) Multichannel distribution.
• B) Exclusive distribution.
• C) Administered distribution.
• D) Intensive distribution.
• E) Selective distribution.

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Definitions:

Home-Based Businesses

Businesses operated from the owner's home, encompassing a wide range of sectors and may be conducted online or through direct sales.

Fastest Growing Segment

The portion of a market or industry that is expanding at the highest rate compared to others.

Business Startups

New business ventures created from scratch, aiming to fill a market need or niche.

Customer Intimacy Model

A business strategy that focuses on building close relationships with customers to better understand and anticipate their needs.