Which Statement Is True About Products in the Sales Decline

question 117

Multiple Choice

Which statement is true about products in the sales decline stage of the product life cycle?

• A) Brand managers should phase-out this product as quickly as possible.
• B) A declining product may still be profitable for some time and it might be more appropriate to phase-out this product gradually.
• C) Customers will always abandon the declining product immediately if an alternative is available.
• D) Phasing-out a product at this time is fairly easy and this strategy will cut future losses.
• E) None of these statements about the sales decline stage is true.

---

Definitions:

Press Conference

A media event in which newsmakers invite journalists to hear them speak and, typically, ask questions.

Workplace Harassment

Inappropriate conduct or behavior in a work environment that creates an intimidating, hostile, or offensive workplace.

Persuade Audience

The act of convincing listeners or viewers to view a situation from a specific perspective or to adopt a particular action.

Deductive Reasoning

Reasoning from a general statement or principle to reach a specific conclusion.