Branding

question 180

Multiple Choice

Branding:

• A) is especially helpful with a low quality product.
• B) is handled by manufacturers, but not intermediaries.
• C) helps consumers, but it is bad for the firm because it increases expenses.
• D) is more likely to be successful if demand for the general product class is strong enough to allow a profitable price.
• E) None of these alternatives is correct.

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Definitions:

Accounts Payable

Liabilities of a business that represent amounts owed to creditors for goods and services purchased on credit.

Accounting Information System

A system designed to collect, store, and process financial and accounting data, and produce informational reports for decision making.

Cost Effectiveness

Evaluation of how efficiently resources are used to achieve a goal, usually expressed in cost per unit of outcome.

Useful Output

The amount of goods or services produced that meet the quality and functionality requirements.