Seeking to Stop Declining Sales for an Established Mouthwash, a Sales

question 42

Multiple Choice

Seeking to stop declining sales for an established mouthwash, a sales manager suggests that new coloring be added to the product and a major promotion effort be started for the "new" product. The Federal Trade Commission would:

• A) be concerned about the possibility of the firm getting a monopoly.
• B) allow the company to call the product "new" for only six months.
• C) probably not approve of this at all because the product doesn't meet the FTC's definition of "new."
• D) allow the promotion effort if it felt that consumers would think the coloring made it "new."
• E) None of these alternatives is correct.

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Definitions:

Muzafer Sherif

A notable social psychologist known for his work on group conflict, social norms, and the formation of social attitudes, particularly through the famous Robbers Cave experiment.

Conciliation

A method of dispute resolution involving the facilitation of dialogue and negotiation between parties to reach a mutually acceptable agreement or understanding.

Facilitate Communication

The process of making communication easier or more effective, often through the removal of barriers or the introduction of supportive measures.

Win-Win Solutions

Solutions or agreements designed to satisfy the objectives of all parties involved in a conflict or negotiation.