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_____ is a type of innovative product that requires customers adopting the innovation to significantly change their behavior.
Net Operating Income
Net operating income is the profit derived from a company's regular, core business operations, excluding expenses and revenues from non-operating activities, crucial for assessing operational efficiency.
Monthly Sales
The total revenue or volume of sales generated by a business within a calendar month.
Advertising Budget
The specific amount of money allocated by a company for promoting its products or services through various advertising channels within a specific timeframe.
Unit Contribution Margin
The difference between the selling price per unit and the variable cost per unit.
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