Regarding the Idea Generation Stage of the New-Product Development Process

question 94

Multiple Choice

Regarding the idea generation stage of the new-product development process, which of the following is true?

• A) Business firms often get new product ideas from competitors.
• B) It is best to focus on only a few good ideas at this stage.
• C) Studying customers' ideas is not very helpful, since they tend to focus on minor technical changes in existing products.
• D) Most companies don't need a special procedure for seeking new product ideas because so many ideas are coming from so many different sources.
• E) None of these alternatives is true.

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Definitions:

Interrogatory

A formal set of written questions issued by one party to another in a lawsuit, requiring answers for the discovery process.

Written Question

A writen question refers to a documented inquiry used in different contexts, such as legal depositions, surveys, or examinations, aimed at obtaining information, clarification, or evidence.

FRCP 26

Refers to Rule 26 of the Federal Rules of Civil Procedure which pertains to the duty to disclose, discovery scope, and limits, and the basis for discovery.

Automatic Disclosure

A legal requirement for parties in a lawsuit to share relevant documents and information without the need for a formal request.