New-Product Specialists at Whirlpool Buy Washing Machines Made by Other

question 30

Multiple Choice

New-product specialists at Whirlpool buy washing machines made by other firms and take them apart to look for new ideas. This is called

• A) reverse engineering.
• B) positioning.
• C) S.W.O.T. analysis.
• D) concept testing.
• E) clustering.

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Definitions:

Language

A system of communication used by a particular country or community, involving the use of words, grammar, and pronunciation.

Context Effect

The effect on a cognitive process (e.g., perception) of the information surrounding the target object or event. Sometimes called expectation effect because the context is thought to set up certain expectations in the mind of the cognitive processor.

Phonemes

The smallest units of sound in a language that can distinguish one word from another.

Meaningful Units

Segments of information that have been organized in a way that gives them significance or purpose, such as syllables within words or phrases within sentences.