Wujin Chu, Marketing Manager for Innovative Electronics Products, Reviews a S.W.O.T

question 13

Multiple Choice

Wujin Chu, marketing manager for Innovative Electronics Products, reviews a S.W.O.T. analysis to help him evaluate four new product ideas his company is currently considering. Chu is operating in the ____ step of the new-product development process.

• A) idea evaluation
• B) development
• C) commercialization
• D) screening
• E) idea generation

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Definitions:

Beginning Inventory

The value of goods available for sale at the start of an accounting period.

Production Needs

The requirements necessary to manufacture products, including materials, labor, and machinery.

Ending Inventory

The value of goods available for sale at the end of an accounting period, calculated as the sum of beginning inventory plus purchases minus cost of goods sold.

Cash Collections

The process of gathering all cash payments received from customers during a specific time period.