Getting Reactions from Customers About How Well a New-Product Idea

question 37

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is

• A) concept testing.
• B) target marketing.
• C) screening.
• D) brand positioning.
• E) product liability.

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Definitions:

Self-Reliance

Self-reliance is the ability of an individual to depend on their own capabilities, resources, and judgments.

Slow-To-Warm-Up Temperament

A temperament style in children who typically show mild reactions to their environment and new experiences and take longer to adjust to new situations.

Easy Temperament

A temperament characterized by a positive mood, regular bodily functions, and adaptability; children with this temperament generally show low or moderate intensity of reaction and a high level of self-regulation.

Difficult Temperament

A behavioral profile in children characterized by high reactivity, poor adaptability, and a tendency toward negative emotions.