As a Product Moves into the Market Maturity Stage of the Product

question 7

Multiple Choice

As a product moves into the market maturity stage of the product life cycle:

• A) Consumers tend to view products as being more similar.
• B) The competitive situation moves toward monopoly.
• C) Promotion emphasizes informing consumers more than persuading them.
• D) There is less consideration of competition in setting prices.
• E) None of these alternatives is true.

---

Definitions:

Intensive Distribution

A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.

Candy Bars

Confectionery products that are usually made from chocolate and may contain nuts, caramel, nougat, or other sweet fillings.

Service-Sponsored Retail Franchise System

A franchise model in which the franchisor provides a comprehensive service package, including branding, to retail franchisees.

Manufacturer-Sponsored Wholesale Franchise System

A franchising approach where manufacturers allow distributors to sell their products exclusively, creating a standardized distribution network.