An ROI Estimate Is Needed During the ______________ Step of the New-Product

question 64

Multiple Choice

An ROI estimate is needed during the ______________ step of the new-product development process.

• A) commercialization
• B) development
• C) idea evaluation
• D) screening
• E) All of these steps need an ROI estimate.

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Definitions:

Transactional Function

Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.

Merchandise

Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.