In the Idea Generation Stage of the New-Product Development Process

question 151

Multiple Choice

In the idea generation stage of the new-product development process:

• A) Bad ideas should be discarded as soon as possible.
• B) Using competitors as a source of ideas should be avoided.
• C) Firms need a continuous flow of ideas.
• D) Analysis of consumer complaints about current products is unlikely to generate any new ideas.
• E) None of these alternatives is correct.

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Definitions:

Team Development

The process of improving the effectiveness of a team through various stages of growth, including forming, storming, norming, and performing.

Analyze Effects

Involves the systematic examination of the consequences or outcomes of a particular event, action, or decision.

Implement Plan

The process of putting a carefully designed strategy into action to achieve a specific goal.

Responding Calls

Responding calls involve answering or replying to telephone inquiries, often in a customer service or professional context.