In the Idea Generation Stage of the New-Product Development Process

question 131

Multiple Choice

In the idea generation stage of the new-product development process

• A) many new ideas in business markets come from competitors.
• B) customers are given new products to test.
• C) a S.W.O.T. analysis helps evaluate new product ideas.
• D) a firm decides which ideas to pursue based on return on investment screening.
• E) final ROI estimates are done.

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Definitions:

Dialectical Reasoning

A method of argument that involves the contradiction between two interacting forces, leading to their resolution and the development of a synthesis.

Contextual Intelligence

The ability to understand the limits of our knowledge and to adapt that knowledge to an environment different from the one in which it was developed.

Formal Reasoning

The process of following a set of rigorous procedures or rules to arrive at a conclusion, often used in mathematics and logic.

Inductive Reasoning

A method of reasoning in which specific observations or measurements are used to make general conclusions or theories.