A Decision Support System (DSS) Is a Computer Program That

question 239

True/False

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

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Definitions:

Experimenter Bias

A form of bias introduced by the expectations or beliefs of the experimenter affecting the outcomes of an experiment.

Flinch

A quick, involuntary movement or draw back, often from fear or pain.

Random Assignment

The process of allocating individuals randomly to groups in an experimental study to ensure that each group is similar at the start of the study, reducing bias and increasing the validity of the results.

Positive Correlation

A connection between two variables wherein a rise in one leads to a rise in the other.