It Is Usually Necessary for a Firm to Use a Family

question 197

True/False

It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.

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Definitions:

Holland's Theory

A career development theory proposing that people and work environments can be classified into six types, with career satisfaction increasing when there is a match.

Individuals' Abilities

The range of competencies, skills, and talents that an individual possesses, affecting their performance and achievements in various settings.

Economic Constraints

Limited economic resources.

Marginalization

Relegation of people to a less powerful position based on social identities.