Regarding a Marketing Information System (MIS)

question 55

Multiple Choice

Regarding a marketing information system (MIS) :

• A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B) Can be used to improve implementation and control.
• C) A good MIS converts information into raw data.
• D) An MIS provides an alternative to big data.
• E) All of these statements about a marketing information system are correct.

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Definitions:

Normal Balance

The side (debit or credit) of an account that is expected to have a higher balance, according to the rules of double-entry accounting.

Debit

An accounting entry that results in either an increase in assets or a decrease in liabilities on a company's balance sheet.

Credit

An arrangement whereby goods, services, or money is received in exchange for a promise to pay back a definite sum of money at a future date.

Supplies

Items used in the operations of a business, often consumable, such as office supplies or factory supplies, not directly part of the finished product.