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Customers view regularly unsought products as
Behavior Change
The process of transforming or modifying actions, habits, or reactions through various strategies and interventions.
Contracting
In the context of behavior change, creating formal agreements between a client and a professional to achieve specific health objectives.
Counselor
A professional who provides guidance and support in various areas, including mental health, educational, and career counseling, to help individuals overcome challenges and make decisions.
Client
An individual or organization receiving professional services or advice from a business or professional.
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