Consumer Product Classes

question 365

Multiple Choice

Consumer product classes

• A) are based on how the product will be used.
• B) are based primarily on how much effort is actually involved in making a purchase.
• C) suggest the type of marketing mix that should be used, but business product classes have little to do with the marketing mix that should be used.
• D) are based on how consumers think about and shop for products.
• E) None of these alternatives is correct.

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Definitions:

Omitting Truth

The act of deliberately not sharing certain true information, which can lead to misunderstandings or misconceptions, often used to avoid conflict or protect someone's feelings.

Blemishes of Character

Minor or major flaws within an individual's moral or ethical compass, often affecting their social image or self-perception.

Widely Understood Rules

Norms, guidelines, or principles that are generally accepted and recognized by a large group of people.

Situated Identity

A conception held by a person in a situation that indicates who he or she is in relation to the other people involved in that situation.