Applying the Text's List of Characteristics of a Good Brand

question 170

Multiple Choice

Applying the text's list of characteristics of a good brand name, which of the following would be the poorest example of a good brand name?

• A) Pizza Hut.
• B) King Kong Chewing Gum.
• C) DieHard flashlights.
• D) General Electric TVs.
• E) L'eggs hosiery.

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Definitions:

Point-of-sale

The location or moment at which a transaction is completed, involving the exchange of goods or services for payment.

Reciprocity

A social norm of responding to a positive action with another positive action, fostering positive relations among individuals.

Research Survey

A systematic method of collecting information from individuals, typically by asking them questions through interviews or questionnaires, to gather data for analysis.

Source Credibility

The perceived trustworthiness, expertise, and reliability of the sender of information.