Sears Uses A(n) _______________ Brand When It Uses the Same

question 236

Multiple Choice

Sears uses a(n) _______________ brand when it uses the same brand name for several products. In contrast, General Motors, by using different brands for each car line, uses ______________ brands.

• A) individual, generic
• B) generic, family
• C) manufacturer, dealer
• D) national, local
• E) family, individual

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Definitions:

Quantitative Model

Analytical and numeric approaches used in decision-making processes to solve human resource management problems.

Qualitative Model

A model that uses non-numerical data to analyze phenomena and provides insights based on qualities rather than quantities.

Demand Forecast

The process of estimating the future demand for a product or service based on historical data and analysis.

Perceived Status Differences

The assumption or belief regarding the ranking or importance of individuals or groups relative to others.