Impulse Products Are

question 105

Multiple Choice

Impulse products are:

• A) products that potential customers do not want yet or know they can buy.
• B) bought quickly-as unplanned purchases-because of a strongly felt need.
• C) any products that consumers search for because of a strongly felt craving.
• D) any convenience products that are bought often and routinely.
• E) none of these alternatives is correct.