Which of the Following Is Secondary Data That Is Easily

question 47

Multiple Choice

Which of the following is secondary data that is easily accessible to marketers and generated inside their own firms?

• A) Focus group surveys
• B) Library research
• C) Marketing information system
• D) U.S. government-published data
• E) Internet research

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Definitions:

Dividends

Disbursements issued to shareholders by a company, typically sourced from the firm's earnings.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders. The corporation itself can own assets, borrow money, sue or be sued.

Debt-To-Equity Ratio

It's a financial indicator that compares the proportions of debt and shareholders' equity in funding company assets.

Total Assets

The aggregate of current and fixed assets held by a corporation.