When Selling ____ Products, a Marketing Manager Should Recognize That

question 100

Multiple Choice

When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.

• A) homogeneous
• B) specialty
• C) emergency
• D) impulse
• E) regularly unsought

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Definitions:

Raw Materials

Basic materials from which products are made, typically unprocessed or only minimally processed states of resources used in production.

Component Parts

Individual pieces or elements that are assembled to form a finished product.

Production Goods

Products and materials that are used in the manufacturing process to produce the final goods for consumption or sale.

Accessory Equipment

Supplementary components or items that enhance or complete the functionality of a main product or system.